Marketing Sherpa has recently published a study which resulted in some intriguing results. The key objective of the research was to see whether putting an instruction like “click here” in your link text would make the link more effective—would more people click on it? (Click to read more)

While there is a lot of information, research and guides on light and color theory, I do not see much writing applying this to user interface (UI) design—especially how to effectively use light in interface elements. What I mean by light is actually the brightness levels of the individual UI elements—in other words, how light or dark something is, something like a button or the window texture itself.

Lighter shades are perceived by the human eye to be brought forwards—to feel closer to us. Darker shades are pushed back—they appear further away from us. In UI terms, we must apply this to (Click to read more)