“Many people are very frantic and view each page only for a few seconds—they just want to go somewhere like they’re on fire.” - I believe this is more an argument to ensure your links stand out from a graphical design perspective, rather than changing their editorial content.

I’d be loathe to ever have “click here” as the text label for a link, no matter what research happens to ‘prove’., *especially* when that research is commissioned by a marketing company with one of the worst designed websites I’ve seen in a long time.

S G.

I think you’re right. Many people these days tend to place helpful links right into the body of the text—similarly to links sprinkled round Wikipedia articles. Adding call to actions here is would just be adding noise.

For more focused navigation purposes, adding call to actions seems to work—especially very specific ones like “click here”, telling the user exactly what to do. People are constantly looking for things to click as they read through pages. Many people are very frantic and view each page only for a few seconds—they just want to go somewhere like they’re on fire. When you add the call to action, it helps those people make a decision subconsciously and they will be more enticed to click the link. This is what I think at least, I’m by no means an expert in this, but I think the results of the study are quite interesting and could have potential conversion boosts.

“Using _Kontakt_ to produce this music resulted in an interesting workflow”

Adding “_Click here for more information about Kontact_” by itself would interrupt the flow, unless it was added at the end because it was the main point of the article. I always cringe when I see ‘call to action’ words used by themselves regardless of context:

“for pics of my holiday _click_here_”

Yuck.

However, if I will consider using call to action words in future for links that people might click on as a result of reading the article. For example

“_Click here to buy tickets to this event_”

or

“_Click here to log in to web application_”

I’ll have to think about this, because I’m not sure exactly how I decide whether call to action words are appropriate.

Visitors to the site can note that our blog uses the (click to continue) method on the main page with a (click to read more) . Preach what you teach n’ all.

(bet you just tried to click that!)